Find out more about what we do, our reputation, and the philosophy that drives our business.
Jim Cohen serves as Chief Executive Officer and Chairman of the Board of Best Choice Roofing, bringing more than two decades of leadership experience across sales, operations, business development, and organizational growth.
Jim’s journey with Best Choice Roofing reflects the entrepreneurial spirit at the heart of the company. He began as one of BCR’s first franchise owners, building one of the organization’s most successful multi-territory operations. Following the acquisition of his franchise locations, Jim transitioned into corporate leadership, advancing through the roles of Regional Vice President and Division Vice President before being named Chief Executive Officer.
Throughout his career, Jim has built a reputation for developing high-performing teams, creating strong leaders, and driving disciplined growth. His leadership philosophy is straightforward: know your business, take ownership, develop your people, and never lose sight of the customer.
As CEO, Jim is focused on positioning Best Choice Roofing for long-term growth while creating meaningful opportunities for the people within it. He believes great companies are built through clear expectations, accountability, servant leadership, and leaders who stay close to the business and lead from the front.
Prior to joining Best Choice Roofing full-time, Jim held executive leadership positions across multiple industries, leading growth, operations, and business development for organizations ranging from entrepreneurial businesses to national enterprises. That experience, combined with having built a roofing business himself, gives Jim a unique perspective on what it takes to serve homeowners, support teams in the field, and successfully scale an organization.
Outside of work, Jim is a devoted family man and avid golfer who enjoys spending time with his family and bringing a little friendly competition to the golf course.
For Jim, leadership is about more than growing a business. It is about building the industry’s best team, creating opportunities for people to reach their full potential, and building a company that employees are proud to be part of and homeowners can trust.
